Long hair, we care.
With over 100 years of experience and research, we understand the struggle and the care that goes into maintaining your long, luscious locks. You’ve worked for your mane and you care for it preciously. That’s why we launched Plantur 21, a line of hair care products packed with ingredients you need for long, strong, healthier looking hair. We love to see it.
We Know Our Stuff.
German-based cosmetic company, Dr. Wolff, knows hair inside out. After finding incredible results using caffeine in men’s products for thinning hair, Dr. Wolff used this science to exclusively design a line of products for long hair. Thus, Plantur 21 was born in 2011. With the Plantur line emerging in Germany as the most successful female shampoo in drugstores, we’re introducing this product to the United States for the first time and we won’t stop until the world is filled with Rapunzel-esque beauties.
Get Your Caffeine Fix
Backed by our groundbreaking Nutri-Caffeine Complex made from caffeine, zinc, and niacin, we supercharge your tresses (with none of the jitters). This complex travels through the strands for hair that looks and feels healthier. We’re generous with the biotin and cashmere as well for additional strength, because brittle hair? We don’t know her.
With regular use of Plantur 21, hair becomes softer, stronger and shinier while staying lightweight for easier brushing.
Let Your Hair Down
Capture the Ariel emerging from the water, Black Beauty at a full gallop, peak Julia Roberts romcom, Lizzo album cover, Mulan pre-sword, flowing for the gods, strong as hell, luxuriously soft, healthy hair you deserve.